13 February 2018
Countrywide Lettings Index – January 2018
Rising rents & more households renting means 2017 was a record year for total rent.
Rents grew by 2.4% year-on-year, growing fastest in London/ Midlands /South West.
The North sees healthy growth of 2.1% in Jan 2018, compared to previous Jan 2017.
The amount of rent paid by millennials (born 1977 – 1995) falls 2%.
Generation Z (<23 years old) spends £5.5bn in rent, doubling over the last year, yet Baby Boomers retain their importance.
Last year tenants in Great Britain paid a record £51.6 billion in rent, an increase of £1.8 billion on the previous year and more than twice what they paid in 2007, 10 years previous (see table 1).
Overall rental growth has been driven by both rising rents and an increase in the number of households renting. Despite average rents falling in 2008, the total amount of rent paid by tenants has risen in every year for the last decade as the number of people renting has grown.
For the last 11 years millennials (born 1977-1995) have been paying the majority of total rent in Great Britain. In 2017 millennials paid 59% (see chart 2) of all rent, a total of £30.2 billion (table 1). This is down from a peak of 64% in 2015 when they paid £31.0 billion. Today millennials account for a similar proportion of rent as they did in 2011 (chart 1). And as more millennials buy their own home, they will account for a shrinking proportion of the total rent paid.
CHART 2 – PROPORTIONS OF TOTAL RENT PAID BY EACH GENERATION OVER 12 YEARS
While together the two youngest generations make up the largest proportion of the rental market, older renters still make up a significant proportion of tenants. Despite a high proportion of baby boomers (born 1946-1964) owning their own home, many still rent. Last year this age group paid £5.5 billion (table 1), 10% of all rent, the same as generation Z (born after 1995). This can be explained by the fact that on average individual baby boomers tend to rent larger homes in more expensive places and pay more each month than any other generation.
A Postive Start
The rate of rental growth in January 2018 remains unchanged from the end of 2017. In January the average cost of a new let rose 2.4% from last year (table 2), unchanged from December 2017. Excluding London, average rents across Great Britain rose 1.9% (table 2), with the North (including Yorkshire) experiencing 2.1% growth setting a healthy start for the year ahead. In particular, Scotland, the South East and the South West saw growth rates slow and the North East was the only region to see rents fall.
TABLE 2 – NEW LETS JANUARY 2018
Commenting Johnny Morris, Research Director at Countrywide, said:
“The rental market grew in 2017. More people joined the rented sector and average rents increased, meaning 2017 saw the highest total rent bill so far.
“As millennials age, more are becoming homeowners, so the total amount they’re paying in rent has started to drop. But the Generation Rent title still applies. Any fall will be much smaller and slower than seen by previous generations as less become homeowners.
“For the second month running rental growth in London has outstripped the rest of the country. Stabilising rents in central London alongside rises everywhere else in the capital has pushed the rate of rental growth to the highest level for 22 months. While the rate of growth outside London remains higher than for most of last year, it has picked up to a lesser extent. Across northern England rent rises are running at half the rate of 2017.”